Management Links
MANAGEMENT: New Product Development

"Profitability is the Key to Value. If You've Got it, Flaunt It. If You Don't Have It, Get It (business strategy). If You Can't Get It, Get Out (capital strategy)."

--- Bill Fruhan, Professor of Finance, Harvard Business School, author of: Financial Strategy: Studies in the Creation, Transfer, and Destruction of Shareholder Value.

(Data General), Tracy Kidder (1981). The Soul of a New Machine. (Boston, MA: Little, Brown, 293 p.). Data General Corporation; Computer engineering--Popular works.

Jon Cagan, Craig Vogel, Peter Boatwright (2005). The Design of Things to Come: How Ordinary People Create Extraordinary Products. (Indianapolis, IN: Wharton Press, 272 p.). Professor of Mechanical Engineering (Carnegie Mellon University); Professor in the School of Design (University of Cincinnati); Associate Professor of Marketing in the Tepper School of Business (Carnegie Mellon University). New products -- Management; Marketing -- product management.  

Roger J. Calantone and Anthony di Benedetto (1990). Successful Industrial Product Innovation: An Integrative Literature Review. (New York, NY: Greenwood Press, 174 p.). New Products.

Kim B. Clark, Takahiro Fujimoto (1991). Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. (Boston, MA: Harvard Business School Press, 409 p.). Automobile industry and trade--Management.

Edited with an introduction by Kim B. Clark and Steven C. Wheelwright (1994). The Product Development Challenge: Competing Through Speed, Quality, and Creativity. (Boston, MA: Harvard Business School Press,, 431 p.). Industrial management; Product management; Quality of products; New products; Quality function deployment.

Robert G. Cooper (1993). Winning at New Products: Accelerating the Process from Idea to Launch. (Reading, MA: Addison-Wesley, 358 p. [2nd ed.]). New products. 

--- (1998). Product Leadership: Creating and Launching Superior New Products. (Reading, MA: Perseus Books, 314 p.). New products--Management; New products--Marketing.

--- (2005). Product Leadership: Pathways to Profitable Innovation. (New York, NY: Basic Books, 288 p. [2nd ed.]). Professor of Marketing at McMaster University School of Business, President of the Product Development Institute. New products--Management; New products--Marketing; Product management.  What things are helpful to company's success, how they help, how much they help.

David F. D'Alessandro with Michele Owens (2001). Brand Warfare: 10 Rules for Building the Killer Brand: Lessons for New and Old Economy Players. (New York, NY: McGraw-Hill, 185 p.). CEO, John Hancock. Brand name products; Product management.

Jean-Philippe Deschamps and P. Ranganath Nayak (1995). Product Juggernauts: How Companies Mobilize To Generate a Stream of Market Winners. (Boston, MA: Harvard Business School Press, 472 p.). Industrial management; Production management; Product management; Industrial management --Case studies. How fast, how often company can develop new products can determine whether or not it survives; seven core competencies of world-class product creation process: understanding customers; developing product strategy and portfolio; using disciplined development process; incorporating concepts of program management; encouraging effective teamwork; marshalling resources; facilitating process.

Dan Dimancescu & Kemp Dwenger (1996). World-class New Product Development: Benchmarking Best Practices of Agile Manufacturers. (New York, NY: AMACOM, 239 p.). New products--Management; Production management; Benchmarking (Management).

Winslow Farrell; [foreword by W. Brian Arthur] (2000). How Hits Happen: Forecasting Predictability in a Chaotic Marketplace. (New York, NY: HarperBusiness, 252 p.). Emergent Solutions Group (Coopers & Lybrand). Consumer behavior--Forecasting; Sales forecasting; Adaptive control systems. 

Philip H. Francis (2000). Product Creation: The Heart of the Enterprise: From Engineering to E-Commerce. (New York, NY: Free Press, 274 p.). New products--Management; Product management.

Carroll Gantz (2010). The Industrialization of Design: A History from the Steam Age to Today. (Jefferson, NC: McFarland, 322 p.). Former Design Director for Black & Decker, Former Professor (Carnegie Mellon) Industrial design -- History; Product design -- History; Technology -- History. History of industrial design over three centuries (from 18th-century industrial revolution); major figures, organizations, styles, evolutionary events of profession; refinement of industrial design by 20th-century European artists; congruence of American design, industry during and immediately after Great Depression.

Rashi H. Glazer and David B. Montgomery (1980). New Products and Innovations: An Annotated Bibliography. (Palo Alto, CA: Stanford University Graduate School of Business, 226 p.). New products--Bibliography; New products--Marketing--Bibliography. 

Jay Greene (2010). Design Is How It Works: How the Smartest Companies Turn Products into Icons. (New York, NY, Portfolio, 240 p.). Seattle Bureau Chief (BusinessWeek). Industrial design --Case studies; New products --Case studies; Industrial design coordination; Branding (Marketing). Design as essential component of development process of any product; methods of companies that rely on design to stand out in their industries, beat competitors; successful companies: 1) turn customers into cultists, admirers of product form, function; 2) rethink way products, services work for customers in real life; 3) build culture in which design is more than after-the-fact concern.

Shu Hagiwara; translated by Philip Price (2007). Origins: The Creative Spark Behind Japan’s Best Product Designs. (New York, NY: Kodansha International, 112 p.). Design, Industrial--Japan; New products--Japan; Technologial innovations--Japan. Japanese-designed products that had great impact over post-World War II period.

John A. Hall (1991). Bringing New Products to Market: The Art and Science of Creating Winners. (New York, NY: AMACOM, 248 p.). New products.

Calvin L. Hodock (2007). Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development. (Amherst, NY: Prometheus Books, 357 p.). Professor of Marketing at Berkeley College, Adjunct Professor at Stern School of Business (New York University). New products. Eight typical innovation blunders that doom new product development: misjudging market, "dead-on-arrival products", "fatal frugality", "timetable tyranny"; why such mistakes occur: breakdowns in marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, general absence of accountability; dire consequences to investors, employees.

Guy Kawasaki with Michele Moreno (1999). Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. (New York, NY: HarperBusiness, 206 p.). New products; Product management.

Diana LaSalle, Terry A. Britton (2003). Priceless: Turning Ordinary Products into Extraordinary Experiences. (Boston, MA: Harvard Business School Press, 182 p.). Product management; Design, Industrial; Consumer behavior.

Milind M. Lele (2005). Monopoly Rules: How To Find, Capture, and Control the Most Lucrative Markets in Any Business. (New York, NY: Crown Business, 223 p.). Managing Director of SLC Consultants, Inc. New products--Management; Product life cycle; Business planning. Growth, duration, risk of investing opportunities.

Gary S. Lynn (1989). From Concept to Market. (New York, NY: Wiley, 248 p.). New products.

Gary S. Lynn and Richard R. Reilly (2002). Blockbusters: The Five Keys to Developing Great New Products. (New York, NY: HarperBusiness, 251 p.). New products.

Ryan Mathews and Watts Wacker (2002). The Deviant's Advantage: How Fringe Ideas Create Mass Markets. (New York, NY: Crown, 288 p.). Consultants, Futurists. New products--Marketing; Business forecasting; Originality--Economic aspects; Marketing; Technological innovations--Economic aspects.

Robert M. McMath and Thom Forbes (1998). What Were They Thinking? : Marketing Lessons I've Learned from over 80,000 New-product Innovations and Idiocies. (New York, NY: Times Books, 240 p.). Owner of McMaths' New Product Showcase & Learning Center (Ithaca, NY); New Products-Marketing. History and lessons of failed products. 

Marc H. Meyer (2007). The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications. (New York, NY: Oxford University Press, 306 p.). Distinguished University Professor and Department Chair, Entrepreneurship and Innovation Group of the the College of Business (Northeastern University). Success in business; Creative ability in business; New products--Management; Business planning; Marketing research; Market segmentation; Corporations--Growth. New market applications development;  organic, internal growth (product line renewal, new service development) vs. incremental innovations, acquisitions strategy; key disciplines: new product strategy, user research, concept development/prototyping, market testing, business modeling.  

Peter Meyer (2001). Creating and Dominating New Markets. (New York, NY: AMACOM. New products; Marketing; Creative ability in business.

Adam Morgan (1999). Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. (New York, NY: Wiley, 286 p.). Product management; Brand name products--Management; New products.

Mike Moser (2003). United We Brand: How To Create a Cohesive Brand That's Seen, Heard, and Remembered. (Boston, MA: Harvard Business School Press, 165 p.). Brand name products; New products -- Management.  

Thomas P. Murtha, Stefanie Ann Lenway, and Jeffrey A. Hart (2001). Managing New Industry Creation: Global Knowledge Formation and Entrepreneurship in High Technology. (Stanford, CA: Stanford University Press, 269 p.). Associate Professor of Strategic Management and Organization at the Carlson School of Management (University of Minnesota); Professor of Strategic Management and Organization at the Carlson School of Management (University of Minnesota); Professor of Political Science (Indiana University). New products--Management; New products--Marketing; High technology industries--Management; Technology transfer; Globalization--Economic aspects. Industry creation as knowledge creation; new class of global, knowledge-driven manufacturing industries has emerged; insights from firsthand experience with high-information content, flat panel display (FPD) industry (notebook computers to television).

Taylor. Neil (2006). The Name of the Beast: The Perilous Process of Naming Brands, Products and Companies. (London, UK: Cyan: Marshall Cavendish, 224 p.). Creative Director at The Writer. New products - names; image; market differentiation. How to select name that differentiates company, product line in marketplace; legal, linguistic implications of name; how to market brand, convince people that chosen name is best choice.

Gina C. O’Connor, Richard Leifer, Albert S. Paulson, Lois S. Peters (2008). Grabbing Lightning: Building a Capability for Breakthrough Innovation. (San Francisco, CA: Jossey-Bass, 332 p.). Associate Professor of Marketing at Lally School of Management and Technology (Rensselaer Polytechnic Institute); Emeritus Professor at the Lally School of Management and Technology; Gilbreth Chaired Professor in the Technologies of Management (RPI); Associate Professor, Director of the Center for Science and Technology Policy at Lally School of Management and Technology. Technological innovations--Management; New products. How to create innovation capability in organizations (based on four-year research project with 3M, Air Products, Albany International, Corning, Du Pont, GE, IBM, J&J Consumer, Kodak, MeadWestvaco, Sealed Air, Shell Chemicals).

Marvin L. Patterson with John A. Fenoglio (1999). Leading Product Innovation: Accelerating Growth in a Product-Based Business. (New York, NY: Wiley, 434 p.). New products--Management.

Gary P. Pisano (1997). The Development Factory: Unlocking the Potential of Process Innovation. (Boston, MA: Harvard Business School Press, 343 p.). Technological innovations--Economic aspects; Pharmaceutical industry--Technological innovations--Case studies; Chemical industry--Technological innovations--Case studies; Biotechnology industries--Technological innovations--Case studies; New products; Manufacturing processes; Economic development; Competition, International.

Milton D. Rosenau (2000). Successful Product Development: Speeding from Opportunity to Profit. (New York, NY: Wiley, 151 p.). New products.

Compiled by Robert R. Rothberg, Douglas W. Mellott, Jr. (1977). New Product Planning: Management of the Marketing/R&D Interface: An Annotated Bibliography. (Chicago, IL: American Marketing Association, 44 p.). New products--Bibliography.

ed. Robert R. Rothberg (1981). Corporate Strategy and Product Innovation. (New York, NY: Free Press, 529 p. [2nd ed.]). New products; Product management.

Jagdish N. Sheth (1985). Winning Back Your Market: The Inside Stories of the Companies That Did It. (New York, NY: Wiley, 228 p.). Product management. Marketing--Management.

Steven D. Strauss (2002). The Big Idea: How Business Innovators Get Great Ideas to Market. (Chicago, IL: Dearborn Trade Pub., 229 p.). New products--Marketing.

Ed. Robert J. Thomas (1995). New Product Success Stories: Lessons from Leading Innovators. (New York, NY: Wiley, 342 p.). Professor in the School of Business (Georgetown University). New products--Management; New products--Marketing--Forecasting; Success.

Steven C. Wheelwright, Kim B. Clark (1992). Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. (New York, NY: Free Press, 364 p.). New products; Product management. 

--- (1995). Leading Product Development: The Senior Manager's Guide To Creating and Shaping the Enterprise. (New York, NY: Free Press, 176 p.). Project management; New products--Development.

Willard I. Zangwill (1993). Lightning Strategies for Innovation: How the World's Best Firms Create New Products. (New York, NY: Lexington Books, 359 p.). New products; Technological innovations; Strategic planning. 



Industrial Design History                                                                                     
Celebrates the profession of industrial design; designed as a resource for industrial designers, design historians and those interested in design. We are committed to collecting and preserving design stories and to promoting design history research and scholarship.

The Industrial Designers Society of America [Macromedia Flash Player]                                                                                                                

The Industrial Designers Society of America (IDSA) defines Industrial design (ID) as "the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer." Current and future industrial designers can learn about the field, read about design news, sign up to become a member of the IDSA. New visitors may peruse the "Features" on the right-hand side of the page. Recent features have included a primer of getting a design job, creating "designs for humanity", and spotlight interviews of prominent designers. "The Buzz" section in the "Design News" area is a great way to stay on top of the latest trends and developments in the field of industrial design.


International Council of Societies of Industrial Design [pdf]                                                                                                                               

International Council of Societies of Industrial Design (Icsid) focuses on creating better design -  in over 50 countries amongst close to 150,000 designers. First-time visitors to the site may wish to look over their "Galleria" area to view innovative designs for desktop computers, vacuum cleaners, and ceiling fans. "Education" area features articles on design and design education, along with information on upcoming student design competitions. The site offers selection of design case studies and documents which highlight issues such as copyright control.

Multiple Choice: From Sample to Product [Macromedia Flash Player] -                                                     

Sample plates, cards of buttons, and textile and wallpaper swatches – in digitized form - are featured for this exhibition from the collections of the Cooper-Hewitt, National Design Museum and Smithsonian Institution Libraries. The exhibition traces the process that takes samples to final products in a variety of contexts, ranging from home furnishings to architectural ornament to textile design. Highlights of the exhibition include an earthenware sample plate with transfer-printed decorations, made in England in 1899, associated with a finished plate made using the same technique. There is also a video that allows visitors to turn the pages of a sample book containing swatches of a woolen fabric known as duvetyn, made in France in the late 18th and early 19th centuries, and used for men's waistcoats, women's dresses, and coats.


return to top

      © 2008. Business History