Management Links
MANAGEMENT: Corporate Communications

"Profitability is the Key to Value. If You've Got it, Flaunt It. If You Don't Have It, Get It (business strategy). If You Can't Get It, Get Out (capital strategy)."

--- Bill Fruhan, Professor of Finance, Harvard Business School, author of: Financial Strategy: Studies in the Creation, Transfer, and Destruction of Shareholder Value.

Management must  communicate with a number of audiences: shareholders, employees, customers, vendors.

Crisis Communications

Investor Relations

Public Relations

return to top

      © 2008. Business History